5 DICAS PARA ABRIR UMA EMPRESA COM BAIXO INVESTIMENTO

Você já teve vontade de abrir um negócio próprio, mas não tinha tempo e muito menos dinheiro?

Você quer ter o empreendimento dos seus sonhos, mas não sabe por onde começar?

Mesmo assim, contra todos os obstáculos, a sua vontade é maior. Você está decidido e quer realizar seu desejo, ter sua própria empresa.  

Com isso, voltamos ao dilema: pouco tempo, orçamento apertado, em contra partida, a vontade.

Por isso, aqui vão 5 dicas da CEFET Jr. Consultoria para que você consiga realizar o seu sonho e ter o empreendimento próprio:

1 – Conheça o ramo do seu negócio

Para se tornar dono do próprio negócio é fundamental que tenha o conhecimento sobre a área na qual estará empreendendo. Caso não possua vivência no ramo, primeiro busque dados recentes sobre fatores que poderão influenciar positiva e negativamente o seu negócio. Entretanto, cuidado, a internet poderá te enganar, por isso busque em fontes confiáveis, que tenham embasamento teórico sobre o assunto.

Posteriormente, se houver a necessidade, procure profissionais experientes, como por exemplo uma consultoria, que tenha vivência na área do empreendimento em questão. Você tem muito o que apreender com eles.

2 – Analise o lugar onde quer abrir

Localização, circulação de pessoas, concorrência, custos e, principalmente, o produto a ser vendido. Esse são apenas alguns fatores que influenciam o dono do próprio negócio ao abrir o seu tão sonhado empreendimento.

Antes de tudo, identifique quem é o seu público-alvo, isto é, para quem você quer vender o seu produto. Em seguida, realize uma pesquisa de mercado. Logo após ter executado essas duas etapas, procure a opção que te ofereça menores custos, mas que, ao mesmo tempo, dê visibilidade para o seu negócio. Por fim, negocie o preço do aluguel com o proprietário.

3 – Conheça o seu negócio (ou elabore um plano de negócios)

A intenção dessa etapa é organizar, de maneira clara e objetiva, a forma na qual o negócio foi idealizado. Nela serão utilizados métodos para o planejamento do negócio, o qual identificará as virtudes e características do empreendimento e como utilizá-las a favor do crescimento da empresa. Ao elaborar o plano de negócios existem quatro fases a serem cumpridas: Modelagem, Direcionamento Estratégico, Direcionamento de Marketing e, por último, Direcionamento Financeiro. É importante ressaltar, que a última fase do plano de negócios é responsável por analisar a viabilidade do empreendimento tendo como base a previsão da demanda.

De acordo com o ciclo PDCA, criada pelo renomado estatístico de controle de qualidade Walter Shewhart, é necessário primeiro “Planejar”, em seguida “Fazer”, posteriormente, “Checar” e caso o resultado da última ação não tenha sido como esperado, “Agir”. Com isso, a ausência do plano de negócios é o primeiro passo ao fracasso de qualquer empresa. Isso porque trata-se da falta de planejamento do empreendimento, representando, dessa forma, uma quebra lógica desse ciclo.

4 – Tenha um fluxo de caixa estruturado

Antes de começar qualquer negócio, é necessário a definição da quantia máxima para investimento. Isso serve como uma medida de controle financeiro, no intuito de separar o capital pessoal do capital da empresa. Depois, é fundamental fazer uma lista, em ordem de prioridade, dos itens mais importantes para o funcionamento do negócio. Nessa etapa, é primordial que você realize pesquisas de preços, bem como barganhe descontos na compra desses produtos.

Além disso, para fim de controle financeiro da sua empresa é essencial organizar em uma planilha todos os gastos e ganhos do negócio em um respectivo período de tempo. Com essa etapa estruturada, você será capaz de entender em quais áreas da empresa há maiores despesas e maiores ganhos, logo terá mais controle sobre o seu tão sonhado empreendimento. Tendo feito essa parte, você terá que estabelecer um capital de giro – quantia mínima em um espaço de tempo, que a empresa necessita para funcionar – para a sua empresa e, com isso, blindar-se frente às oscilações do mercado.

5 – Reinvista o seu lucro no negócio

Mais importante do que ter uma empresa lucrativa, é saber gerenciar esse lucro. A utilização errada desse dinheiro pode representar um enorme prejuízo para o negócio. Por isso, ao investir, é necessário analisar três fatores: necessidade, impacto e gasto do investimento a ser feito. Portanto, cada investimento tem o seu risco e seu potencial.

 


Os assuntos citados assim, como plano de negócios e pesquisa de mercado, constituem áreas de conhecimento da CEFET Jr. Consultoria.  Já realizamos diversos projetos com esse viés e, com isso, geramos conteúdos e insumos para que nossos clientes consigam começar seus empreendimentos da melhor maneira. Achou interessante? Por quê não aplicar na sua empresa?

Caso não tenha tempo ou o total conhecimento para aplicar no seu empreendimento, você pode nos pedir uma reunião de diagnóstico totalmente GRÁTIS aqui!

 

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