MVP, o que é o Produto Minimamente Viável?

Você sabe o que é MVP? Qual a sua função? E por que é tão importante utilizá-lo?

 

Se a sua resposta é sim, confirme suas ideias sobre MVP neste texto, se não, venha comigo responder estas perguntas.

Bom, primeiramente a sigla MVP em português significada Produto Minimamente Viável, ou seja, é um protótipo do seu produto ou serviço que você deseja entregar ao seu cliente.
A função dele é fazer testes primários para validar a viabilidade do negócio, confirmar as teorias sobre seu produto ou serviço e receber feedbacks dos seus clientes em potencial.

Você pode estar se perguntando: “Mas eu não entendi ainda, poderia dar exemplos de como funciona na prática, no dia-dia?”.

É claro, vamos lá…. Primeiramente, você mora em uma cidade que tem metrô? Se sim, ótimo, se não, não há problema. Continuando, após um longo tempo de construção do metrô, uma nova estação de metrô é inaugurada. Mas antes de ser aberta à “insanidade” do dia a dia, opera, discretamente, em “período de testes”. Durante algumas semanas, os usuários poderão conhecer a estação e fazer viagens experimentais. Tudo isso em uma escala reduzida e em horários mais curtos. Estamos tratando, na prática, de algo que se assemelha muito ao MVP.

Bom, eu irei dar mais um exemplo prático no dia-dia. Muitas pessoas possuem dotes culinários, e desejam comercializar o que produzem em um escala um pouco maior. Porém, antes disto, é importante saber o feedback de seus possíveis futuros clientes, então digamos que a sua especialidade é fazer brownies caseiros. Mas, para começar, a fazê-los em larga escala, é importante ouvir seus clientes. Então, o ideal é produzir poucos, ir nas ruas, apresentar o seu brownie ao seus futuros clientes e ouvir o que eles acharam sobre.

A sua importância é tão grande, pois ela pode prevenir erros futuros antes de abrir um negócio ou colocar um produto ou serviço no mercado.
Parece simples, não? Com bastante estudo sobre o mercado e boas táticas de validação, você conseguirá importantes informações para seu futuro negócio. O próximo passo agora é a modelagem do seu negócio!

1037 respostas
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